With over 15 years of experience ranging from web design to print and layout to brand strategy, your project is in good hands. As Project Lead, Head of Creative, and Art Director, Jen will help guide your project to the finish line.
![Jen](https://jl.agency/wp-content/uploads/5Q7A2267-2-scaled-e1723493843947-1024x1024.jpg)
Thanks for trusting us with your Web Redesign and Wordpress Development project! We’re excited to get to work and deliver some amazing results. Before we get started please fill out this super quick questionnaire to help us work together efficiently!
We're here to make it easy on you. Meet your team leads.
With over 15 years of experience ranging from web design to print and layout to brand strategy, your project is in good hands. As Project Lead, Head of Creative, and Art Director, Jen will help guide your project to the finish line.
With nearly 20 years of experience in Graphic Design, Product Packaging, Presentation Design and more, Jen takes a holistic approach to all projects and brings us back to Earth. She keeps us on track with her practical, pragmatic presence.
Our Commitment
Your brand is personal to you, and we want to treat it with that same care; that’s the only way it will feel authentic and personal to your audience. You can expect us to be partners in helping you achieve your goals, challenging you to answer the critical questions, and celebrating the milestones along the way.
How We Work
We are a 100% work-from-home agency. Some of us have dogs, and some of us have small children. We all have mail carriers, passing vehicles, and the occasional (or frequent) Amazon delivery. We promise to minimize distractions to the best of our ability, and aside from an errant dog bark or a child’s giggle during a meeting, we assure you the work we deliver will meet or exceed your expectations.
Keeping You In the Loop
Delays? They happen. Changes? They happen more often. Your project is important to us, and when issues arise we will communicate them as clearly, quickly, and efficiently as possible. We request you do the same – if you need to scale up, scale back, change scope, pause, or speed up your project – please let us know as soon as you can.
What You Can Expect
We do our best to respond to your requests in a timely manner however when differing time-zones, holidays, or project ramp-ups get in the way it can be frustrating. While we may not always be able to reply immediately, know that your project is top-of-mind and in progress. It may be helpful to review your project calendar or submit an update request. Below please find some general communication guidelines and target response times:
Contact your team leader with urgent matters only, please!
Best used for a quick question, check-in, or meeting request.
For larger requests, to assign a task, or start a new project phase, feel free to use the Asana Work Request Form
Requesting Changes
We have created a design review workflow to gather client feedback throughout your Web Redesign and Wordpress Development project. We will guide you through the process at the appropriate milestones, and do our best to accommodate your change requests as outlined in your contract or accepted project estimate. We use different review tools for different mediums, and ask that you please gather and reserve your feedback for the design review stages in order to help us move FAST.
How It Works
Planning
Audit competitors, conduct brand analysis, analyze target market opportunities.
Ideation
Conduct a brand definition workshop, explore colors and patterns, assemble mood board, explore typefaces.
Design
Build designs, define final color palettes, design typefaces, create branding style guidelines.
Revisions
Review our work, request any edits, or approve designs.
Final
Hand off materials, implement graphics and support launch.
Tools We Use to Work Efficiently
All working files and final packages will be stored in Google Drive. Your client facing folder can be accessed here:
We use Asana for all our project management needs and design feedback. Subscribe to your project task calendar here:
Estimates, Proposals, and Invoices can be found in Freshbooks. Log in to view your upcoming or outstanding invoices:
Our virtual calls are hosted on Zoom. Meetings are set to record automatically, and recordings can be shared on request.
We prefer to use Google Docs for our document processing. It allows for comment tracking and on-the-go reviews and edits.
Social media templates, graphics, and brand elements can be stored in Canva providing access to your team whenever, wherever.
Typically used for wireframing and prototyping for web projects, we also occasionally use Adobe XD for reviews of other project assets like brand guides.
A living mood board for font styles, photography, and more will be made available for review, comment, and approval in AIR.inc.
Scope of Work
The agreed-upon list of project deliverables is listed below however, if something is missing or you’d like to add an additional service, please reach out and we’d be happy to accommodate your request.
Website Design & WordPress Development
E-Commerce Web Design
Shopify eCommerce website customization that works visually with the new website redesign, and integration with Shopify “buy buttons” listed on the WordPress homepage*
Out of Scope
Your project is set to start on September 26, 2022
As your Web Redesign and Wordpress Development project progresses, dates for individual tasks may shift, however, your target launch date will only shift after communication and approval from YOU.
Asana Project Calendar
Your Asana Web Redesign and Wordpress Development project overview schedule is embedded below. The below dates may shift, but should not affect your target launch date. You can always reach out for detailed updates, or view the calendar in a browser:
Add your calednar to your devices! Follow the instructions here to subscribe to your Asana Project Calendar with the following link:
https://app.asana.com/-/0/ical?key=9722fee1f7c993c685cab8eec7b470e0&domain=614360306815514
Our team works Monday – Friday 9 AM-5 PM every week to support your project. Your team leader is available on a limited basis outside normal business hours.
We do our best to communicate our days off and observed Holidays in advance. As a general overview, we take the following days to rest and spend time with our families, then return to your project bright-eyed and bushy-tailed!
Use this email address to send a request straight to our Project Board, and notify our team.
We will use this Slack channel as a team for quick communication, feedback, and huddles.
Submitting your request directly to the project board will put all eyes on your needs. An owner will be automatically assigned and notified with all the details you provide. This enables us to quickly address your request.