This colorful campaign was created to boost engagement and increase brand awareness. Social media assets including posts, stories, and blog were provided. 

Users were engaged in two different ways – followers were asked to screenshot, customize and tag their post, while challenging their own followers to do the same. 

A secondary, slow drip campaign ran simultaneously for 2 weeks asking viewers to comment on posts with their own stories, supported by fact-based informational stories highlighting key product ingnredients.