Launched by ZipSlim® founders, ZipBOOM™ evolved as a healthy take on an energy drink for the weight loss company. To expand the brand’s budding product portfolio, offer complimentary options to a loyal customer base and to reach a new demographic we developed their positioning, defined the brand identity, and launched a brand campaign to introduce it to the world.
Live-launched within 3 months with over 35% adoption by existing customer base within the first quarter, site traffic grew over 60% during launch month, and the brand continues to be a stand-out in the industry.
Metallic Hot Spots
Matte Soft Touch Coating
Peek-A-Boo Gusset
Heritage Product Pattern
The competitive landscape in the energy drink space has a certain vibe: harsh blacks and reds, traditionally team-ish, and SUPER MANLY.
With the client’s almost exclusive female customer base, we had to ask: how can we appeal to loyal fans, while leaving the door enticingly open to a new demographic?
We took a playful approach, contextualizing ZipBOOM’s unique combination of benefits and superior ingredients through the lens of kinetic color, immersive photography, and all the electric feels. It’s more than an energy drink – it’s an energized drink.
By leveraging bold colors, vivid imagery, and energetic messaging, we built a vibrant identity that embodies the clear focus and power of ZipBOOM. We wanted to help you FEEL the way the product makes you feel, before you’ve even had a chance to taste it. By they way, it’s delicious.
Naturally sourced green tea caffeine, Plus 24 energy supporting super-nutrients
Meticulous planning. Over 50 social launch graphics. Countless slides. 10s of marketing emails. Hours of research and traffic control. Drafted and re-drafted scripts. 1 multi-(iPhone)camera commercial. With an established identity in place, we orchestrated an extensive two-week production to launch ZipBOOM, collaborating with multiple partners and key stakeholders to execute across all channels. BOOM!
33 ingredients designed to support greater cognition, focus and mental clarity.
Let’s meet! There’s nothing like the electric energy that comes from sharing ideas. We’d love to hear what you’ve been up to, and where you’re going!
