Launched by ZipSlim® founders, ZipBOOM™ evolved as a healthy take on an energy drink for the weight loss company. To expand the brand’s budding product portfolio, offer complimentary options to a loyal customer base and to reach a new demographic we developed their positioning, defined the brand identity, and launched a brand campaign to introduce it to the world.
Live-launched within 3 months with over 35% adoption by existing customer base within the first quarter, site traffic grew over 60% during launch month, and the brand continues to be a stand-out in the industry.
Metallic Hot Spots
Matte Soft Touch Coating
Peek-A-Boo Gusset
Heritage Product Pattern
The competitive landscape in the energy drink space has a certain vibe: harsh blacks and reds, traditionally team-ish, and SUPER MANLY.
With the client’s almost exclusive female customer base, we had to ask: how can we appeal to loyal fans, while leaving the door enticingly open to a new demographic?
We took a playful approach, contextualizing ZipBOOM’s unique combination of benefits and superior ingredients through the lens of kinetic color, immersive photography, and all the electric feels. It’s more than an energy drink – it’s an energized drink.
By leveraging bold colors, vivid imagery, and energetic messaging, we built a vibrant identity that embodies the clear focus and power of ZipBOOM. We wanted to help you FEEL the way the product makes you feel, before you’ve even had a chance to taste it. By they way, it’s delicious.
Naturally sourced green tea caffeine, Plus 24 energy supporting super-nutrients
Meticulous planning. Over 50 social launch graphics. Countless slides. 10s of marketing emails. Hours of research and traffic control. Drafted and re-drafted scripts. 1 multi-(iPhone)camera commercial. With an established identity in place, we orchestrated an extensive two-week production to launch ZipBOOM, collaborating with multiple partners and key stakeholders to execute across all channels. BOOM!
33 ingredients designed to support greater cognition, focus and mental clarity.
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