If you thought the platform just cared how loud or fast your videos were — think again.
On October 24, 2025, Instagram began rolling out prompts in the Reels tab that ask users directly: “What do you want to see more of?” (source: HeyOrca) HeyOrca What does this mean for creators and agencies? It means the feed is shifting from volume to intent — from “post everything” to “post what they want”.
What changed
Before: Create Reels, hope they reach the algorithm.
Now: The algorithm is feeding from the user’s expressed preference. Your themes + tone matter more than ever.
Why it matters
For a branding / creative agency (hello, LA‑based rockstars) this is a call‑to‑action: your content can’t be random. If your feed, your Reels, your narrative are scattered, you risk being filtered out by a user who says “I want less of this”.
How to make it work
Pick one core theme: whether it’s “agency day in life”, “creative tools we love”, or “brand‑makeover stories.”
Produce 3‑5 consistent pieces under that theme over 7 days. Use a trending audio (e.g., Happy Place) to match mood.
Layer the prompt logic: Ask questions in your caption or overlay like “Which part of your freelance routine feels the most happy place?” that reflect the user’s preference.
Track & evolve: After posting, monitor retention, saves and new follows. If one theme out‑performs, double down. If not, refine.
Final thought
In 2025, being bold isn’t just about dynamic cuts or viral audio — it’s about clarity. Your audience will tell the algorithm what they prefer. Your job? Make sure you give them a reason to say Yes, show me more of this.
