Instagram’s New Friend Graph Features (and How to Optimize Your Reels for Search in 2025)
Instagram just rolled out three friend-centric updates—Reposts, Friends Map, and a Friends tab in Reels—designed to route more attention through people you actually know. For brands, that means reach increasingly flows via reposts, interactions, and DMs—not just the For You slurry. Meta’s announcement has the receipts, with additional context from mainstream coverage and Mosseri’s privacy clarification. (Facebook, ABC News, Threads) […]
