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Creative Current

Catch the current: trend-spotting insights that power scroll-stopping brands.

Creative Current

Catch the current: trend-spotting insights that power scroll-stopping brands.

Marketing

AI Influencers are Hot. But Human Authenticity is Still the Real MVP.

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Social

Hocus Focus: Sister-Founders Light Black Flame Funnel; Town Reports Emails “Disturbingly Clear”

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Branding

Creative Agency Red Flags. Is It Time to Break Up?

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Strategy

The Referral Content Playbook: Turn Customers Into Creators (and Keep Them)

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Social

Why Micro‑Motion Carousels & Reels Will Elevate Your Brand in 2025

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Marketing

Brand Colors aren’t Just Pretty — They’re Persuasive

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Social

Instagram’s New Friend Graph Features (and How to Optimize Your Reels for Search in 2025)

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Branding

How Design Psychology Drives Conversions (Without Anyone Realizing It)

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Strategy

Branding Is More Than a Logo: Why Small Businesses Can’t Afford to Skip Brand Strategy

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Studio Spark

Swipe the scroll: trends, client glow-ups, and daily hype straight out of our LA studio.

Who needs a Starbuck’s PSL when you can fuel your day with better flavor (and the best ingredients)? Beaming expanded their dessert inspired Scoop Shop menu with this decadent delight. We used AI - with the help of a talented staff photographer - to bring it into the fold, saving them THOUSANDS on a full brand shoot.
DM to chat about AI for your next launch! 🥤🤖

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Open post by jla.creativemarketing with ID 17897879691185281
Who needs a Starbuck’s PSL when you can fuel your day with better flavor (and the best ingredients)? Beaming expanded their dessert inspired Scoop Shop menu with this decadent delight. We used AI - with the help of a talented staff photographer - to bring it into the fold, saving them THOUSANDS on a full brand shoot. 
DM to chat about AI for your next launch! 🥤🤖

Heads up: delightful chaos ahead. 👀 Five AI-assisted fall smoothies built to stop the scroll and tee up Beaming’s seasonal launch—complete with a Stars Hollow cameo (scroll to the end), because fall = Gilmore season ☕️🧢🍁. JLA sets the story, AI’s the sketchbook, and Beaming brings the flavor. Tools don’t make taste—creative direction does. Tap through and name your favorite.⁠
⁠
#Beaming #FallFeels #JLA #ArtDirection #Gemini #BrandLaunch #ScrollStopper #EngagementPost #GilmoreGirls #iykyk

3 0
Open post by jla.creativemarketing with ID 18053733539294017
Heads up: delightful chaos ahead. 👀 Five AI-assisted fall smoothies built to stop the scroll and tee up Beaming’s seasonal launch—complete with a Stars Hollow cameo (scroll to the end), because fall = Gilmore season ☕️🧢🍁. JLA sets the story, AI’s the sketchbook, and Beaming brings the flavor. Tools don’t make taste—creative direction does. Tap through and name your favorite.⁠
⁠
#Beaming #FallFeels #JLA #ArtDirection #Gemini #BrandLaunch #ScrollStopper #EngagementPost #GilmoreGirls #iykyk

Meet ZipBURN™—the GLP-1 Synergizer.⁠
⁠
Hot category, hotter brand world. From name to launch moment, every choice was made to spark curiosity and demand.⁠
(Spoiler: it sold out 2x faster than forecast.)⁠
⁠
✨ Curious how a category-defining brand gets built? Drop a 🔥 in the comments or DM us to see what’s possible for your business.⁠
⁠
#BrandLaunch #GLP1 #CreativeStrategy #WellnessInnovation #BrandExperience

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Open post by jla.creativemarketing with ID 18078409640040829
Meet ZipBURN™—the GLP-1 Synergizer.⁠
⁠
Hot category, hotter brand world. From name to launch moment, every choice was made to spark curiosity and demand.⁠
(Spoiler: it sold out 2x faster than forecast.)⁠
⁠
✨ Curious how a category-defining brand gets built? Drop a 🔥 in the comments or DM us to see what’s possible for your business.⁠
⁠
#BrandLaunch #GLP1 #CreativeStrategy #WellnessInnovation #BrandExperience

“Just Restocked.”⁠
ZipBURN’s first batch sold out twice as fast as expected—and the follow-up announcement doubled the hype.⁠
⁠
This is what happens when strategy, story, and brand world collide.⁠
⁠
👉 Curious how to turn scarcity into loyalty? Reply “yes” and we’ll break it down.⁠
⁠
#ProductLaunch #MarketingMagic #CreativeStrategy #DemandDesign

3 0
Open post by jla.creativemarketing with ID 18079792864967225
“Just Restocked.”⁠
ZipBURN’s first batch sold out twice as fast as expected—and the follow-up announcement doubled the hype.⁠
⁠
This is what happens when strategy, story, and brand world collide.⁠
⁠
👉 Curious how to turn scarcity into loyalty? Reply “yes” and we’ll break it down.⁠
⁠
#ProductLaunch #MarketingMagic #CreativeStrategy #DemandDesign

What you see on stage is only half the story. The real magic? It’s built backstage. 🎧💡🎉⁠
⁠
From stage calls to activations, from branded installs to surprise after-parties—this ZipBURN™ live launch in Las Vegas was a full-body, all-senses experience.⁠
⁠
Our tight-knit team was everywhere: cueing lights, calling shots, weaving story into sound, color, and movement. Because a brand isn’t just shown—it’s felt.⁠
⁠
And when the audience feels it, they never forget it. ⁠
⁠
All this is impossible without the one and only @dozacircle - where imagination is serious business.⁠
⁠
💬 Want to see how live events can turn a product into a movement?⁠
Drop a 🎤 in the comments or DM us—we’ll show you what’s possible.⁠

Thanks to @dozacircle and @eventsbyblisslv for an incredible show!

6 2
Open post by jla.creativemarketing with ID 17981656640873782
What you see on stage is only half the story. The real magic? It’s built backstage. 🎧💡🎉⁠
⁠
From stage calls to activations, from branded installs to surprise after-parties—this ZipBURN™ live launch in Las Vegas was a full-body, all-senses experience.⁠
⁠
Our tight-knit team was everywhere: cueing lights, calling shots, weaving story into sound, color, and movement. Because a brand isn’t just shown—it’s felt.⁠
⁠
And when the audience feels it, they never forget it. ⁠
⁠
All this is impossible without the one and only @dozacircle - where imagination is serious business.⁠
⁠
💬 Want to see how live events can turn a product into a movement?⁠
Drop a 🎤 in the comments or DM us—we’ll show you what’s possible.⁠

Thanks to @dozacircle and @eventsbyblisslv for an incredible show!

Energy, heat, transformation—captured in a gradient.⁠
⁠
This isn’t just a background. It’s a visual metaphor for how the product feels in your body: ignition, balance, burn.⁠
⁠
Because when you’re building a new category, the brand has to sing before anyone ever tastes the product.⁠
⁠
💭 Want to know why gradients can be a secret weapon in branding? Comment “teach me” and we’ll spill.⁠
⁠
#BrandVibes #VisualIdentity #CreativeMarketing #DesignWithPurpose

2 0
Open post by jla.creativemarketing with ID 18339256990204024
Energy, heat, transformation—captured in a gradient.⁠
⁠
This isn’t just a background. It’s a visual metaphor for how the product feels in your body: ignition, balance, burn.⁠
⁠
Because when you’re building a new category, the brand has to sing before anyone ever tastes the product.⁠
⁠
💭 Want to know why gradients can be a secret weapon in branding? Comment “teach me” and we’ll spill.⁠
⁠
#BrandVibes #VisualIdentity #CreativeMarketing #DesignWithPurpose

How do you explain a brand-new category (GLP-1 boosters) without overwhelming your audience?⁠
⁠
You show it.⁠
⁠
Simple visuals, fiery motion, a clear hook—so the science feels exciting, not intimidating.⁠
⁠
That’s how you launch something truly new.⁠
⁠
👉 Want to see how video changes audience trust? DM us “video” and we’ll show you.⁠
⁠
#VideoStrategy #BrandLaunch #MarketingThatMoves #Storytelling

2 0
Open post by jla.creativemarketing with ID 17911822083085841
How do you explain a brand-new category (GLP-1 boosters) without overwhelming your audience?⁠
⁠
You show it.⁠
⁠
Simple visuals, fiery motion, a clear hook—so the science feels exciting, not intimidating.⁠
⁠
That’s how you launch something truly new.⁠
⁠
👉 Want to see how video changes audience trust? DM us “video” and we’ll show you.⁠
⁠
#VideoStrategy #BrandLaunch #MarketingThatMoves #Storytelling

Designed to stop scrolls and turn heads on stage.⁠
⁠
ZipBURN’s jar lives at the intersection of science and spark—serious results with a radiant, fiery edge.⁠
⁠
The kind of packaging that makes you reach for it again and again.⁠
⁠
⚡️ Want your product to look this irresistible? Follow us for more design strategy secrets.⁠
⁠
#PackagingDesign #WellnessBranding #DesignStrategy #ShelfAppeal

3 0
Open post by jla.creativemarketing with ID 18061663403612608
Designed to stop scrolls and turn heads on stage.⁠
⁠
ZipBURN’s jar lives at the intersection of science and spark—serious results with a radiant, fiery edge.⁠
⁠
The kind of packaging that makes you reach for it again and again.⁠
⁠
⚡️ Want your product to look this irresistible? Follow us for more design strategy secrets.⁠
⁠
#PackagingDesign #WellnessBranding #DesignStrategy #ShelfAppeal

Real bodies. Real results. Real inclusivity.⁠
ZipBURN visuals were designed to make every customer feel seen—not just the “ideal” fitness body.⁠
⁠
Because a product this powerful should look like it belongs to everyone.⁠
⁠
💬 Do you think inclusivity is a non-negotiable in 2025 branding? Tell us below.⁠
⁠
#InclusiveMarketing #BrandIdentity #CustomerConnection #BrandStrategy

3 0
Open post by jla.creativemarketing with ID 17942733609058319
Real bodies. Real results. Real inclusivity.⁠
ZipBURN visuals were designed to make every customer feel seen—not just the “ideal” fitness body.⁠
⁠
Because a product this powerful should look like it belongs to everyone.⁠
⁠
💬 Do you think inclusivity is a non-negotiable in 2025 branding? Tell us below.⁠
⁠
#InclusiveMarketing #BrandIdentity #CustomerConnection #BrandStrategy

Every jar, a tiny billboard.⁠
⁠
ZipBURN packaging was built to hold its own under bright lights, crowded shelves, and iPhone cameras alike.⁠
⁠
Proof that packaging isn’t decoration—it’s strategy.⁠
⁠
⚡️ Want us to audit your packaging? DM “audit” and let’s chat.⁠
⁠
#PackagingDesign #ShelfReady #BrandingStrategy #ProductMarketing

5 0
Open post by jla.creativemarketing with ID 18151047688404240
Every jar, a tiny billboard.⁠
⁠
ZipBURN packaging was built to hold its own under bright lights, crowded shelves, and iPhone cameras alike.⁠
⁠
Proof that packaging isn’t decoration—it’s strategy.⁠
⁠
⚡️ Want us to audit your packaging? DM “audit” and let’s chat.⁠
⁠
#PackagingDesign #ShelfReady #BrandingStrategy #ProductMarketing

Picture this: 20-foot digital screens, triple-synced visuals, an epic after-party. Thought in every flame icon detail and hidden easter egg. ⁠
⁠
That was ZipBURN’s surprise launch.⁠
⁠
Immersive. Electric. Unforgettable.⁠
⁠
✨ And yes, they sold out—fast.⁠
⁠
💭 Want to know how live events can drive digital hype? Follow us—we’ll show you.⁠
⁠
#EventMarketing #BrandExperience #ImmersiveBranding #LaunchStrategy

4 1
Open post by jla.creativemarketing with ID 18093174160741475
Picture this: 20-foot digital screens, triple-synced visuals, an epic after-party. Thought in every flame icon detail and hidden easter egg. ⁠
⁠
That was ZipBURN’s surprise launch.⁠
⁠
Immersive. Electric. Unforgettable.⁠
⁠
✨ And yes, they sold out—fast.⁠
⁠
💭 Want to know how live events can drive digital hype? Follow us—we’ll show you.⁠
⁠
#EventMarketing #BrandExperience #ImmersiveBranding #LaunchStrategy

How do you position a brand in a brand-new category?⁠
By listening first.⁠
We translated science into story, and fear of “new” into the thrill of being first.⁠
⁠
That’s why ZipBURN didn’t just launch—it exploded.⁠
⁠
💬 Want to see how we’d launch your category-defining product? DM us and let’s talk.

3 0
Open post by jla.creativemarketing with ID 17887521681359736
How do you position a brand in a brand-new category?⁠
By listening first.⁠
We translated science into story, and fear of “new” into the thrill of being first.⁠
⁠
That’s why ZipBURN didn’t just launch—it exploded.⁠
⁠
💬 Want to see how we’d launch your category-defining product? DM us and let’s talk.

Brands aren’t winning the feed—they’re winning the friend graph. Reposts, the Friends tab, and DM shares now move the needle. Here’s the play: bold hook in 3 seconds, keyworded caption, and a proud‑to‑share payoff. Want the step‑by‑step? We broke it down into a simple caption/alt‑text checklist + a 4‑shot Reel recipe.⁠
⁠
Read the full playbook: link in bio⁠
⁠
#JLAinsider #ReelsSEO #BrandStrategy #ContentDesign #CreativeAgency #CreativeCurrent

3 1
Open post by jla.creativemarketing with ID 17846816937570079
Brands aren’t winning the feed—they’re winning the friend graph. Reposts, the Friends tab, and DM shares now move the needle. Here’s the play: bold hook in 3 seconds, keyworded caption, and a proud‑to‑share payoff. Want the step‑by‑step? We broke it down into a simple caption/alt‑text checklist + a 4‑shot Reel recipe.⁠
⁠
Read the full playbook: link in bio⁠
⁠
#JLAinsider #ReelsSEO #BrandStrategy #ContentDesign #CreativeAgency #CreativeCurrent

“You created a brand that looks the way the product makes me feel.” – CEO⁠
Best compliment on our work, ever.⁠
⁠
ZipBOOM™—where the visuals vibe as high as the product hits.⁠
From naming to packaging to neon-pumped branding, we designed this to feel like energy, clarity, and a mood boost all at once.⁠
⁠
#BrandLaunch #EnergyDesign #JLAcreative #ZipBOOM

13 0
Open post by jla.creativemarketing with ID 18077901266294307
“You created a brand that looks the way the product makes me feel.” – CEO⁠
Best compliment on our work, ever.⁠
⁠
ZipBOOM™—where the visuals vibe as high as the product hits.⁠
From naming to packaging to neon-pumped branding, we designed this to feel like energy, clarity, and a mood boost all at once.⁠
⁠
#BrandLaunch #EnergyDesign #JLAcreative #ZipBOOM

Bold fonts. Electric colors. Instant motion.⁠
The ZipBOOM™ wordmark and design system are made to shout—but in a way that feels cool, not chaotic.⁠
⁠
#LogoDesign #KeyArt #WellnessBranding #BoldBranding

3 0
Open post by jla.creativemarketing with ID 17922167601116188
Bold fonts. Electric colors. Instant motion.⁠
The ZipBOOM™ wordmark and design system are made to shout—but in a way that feels cool, not chaotic.⁠
⁠
#LogoDesign #KeyArt #WellnessBranding #BoldBranding

ZipBOOM™ brand = instant dopamine.⁠
⁠
We set the tone with kinetic content and glowing color palettes to match the product’s quick, clean lift.⁠
⁠
#VideoBranding #NeonMood #CreativeDirection #EnergyMarketing

3 0
Open post by jla.creativemarketing with ID 18073329932127167
ZipBOOM™ brand = instant dopamine.⁠
⁠
We set the tone with kinetic content and glowing color palettes to match the product’s quick, clean lift.⁠
⁠
#VideoBranding #NeonMood #CreativeDirection #EnergyMarketing

ZipBOOM looks the way it makes you feel: electric, focused, clear.⁠
⁠
No product? No problem.⁠
⁠
We styled stock to feel brand-right while waiting for physical samples and developed a photo direction to hit right between fitness and lifestyle—with a cinematic twist. (Yes, your visual identity can still launch on time.)⁠
⁠
Content that communicates mood, energy, and clarity—before you ever see the label.

5 1
Open post by jla.creativemarketing with ID 18048836078642798
ZipBOOM looks the way it makes you feel: electric, focused, clear.⁠
⁠
No product? No problem.⁠
⁠
We styled stock to feel brand-right while waiting for physical samples and developed a photo direction to hit right between fitness and lifestyle—with a cinematic twist. (Yes, your visual identity can still launch on time.)⁠
⁠
Content that communicates mood, energy, and clarity—before you ever see the label.

We said inclusivity with intensity.⁠
⁠
This bolt graphic became ZipBOOM’s icon across formats—and we made sure every body could see themselves in the brand.⁠
⁠
#BrandSymbols #InclusiveDesign #WellnessBrand

2 0
Open post by jla.creativemarketing with ID 18298337260301868
We said inclusivity with intensity.⁠
⁠
This bolt graphic became ZipBOOM’s icon across formats—and we made sure every body could see themselves in the brand.⁠
⁠
#BrandSymbols #InclusiveDesign #WellnessBrand

Shot remotely, styled intentionally.⁠
⁠
We directed this benefit-forward shoot to highlight the powder’s clarity, solubility, and clean label vibes.⁠
⁠
#RemoteShoot #SmartSupplements #PowderThatPerforms

4 0
Open post by jla.creativemarketing with ID 18086209975869958
Shot remotely, styled intentionally.⁠
⁠
We directed this benefit-forward shoot to highlight the powder’s clarity, solubility, and clean label vibes.⁠
⁠
#RemoteShoot #SmartSupplements #PowderThatPerforms

Never underestimate the importance of a printed packaging sample. We saved this client THOUSANDS by spotting a teeny tiny 6pt font printer error. ⁠
⁠
Every fold. Every color match. Every millimeter.⁠
⁠
We reviewed pre-press and manufacturing details to ensure the packaging hit just right—on-shelf and on-camera. ⁠
⁠
#PrintMatters #PackagingDesign #PrePressPerfection

4 0
Open post by jla.creativemarketing with ID 18286278559261363
Never underestimate the importance of a printed packaging sample. We saved this client THOUSANDS by spotting a teeny tiny 6pt font printer error. ⁠
⁠
Every fold. Every color match. Every millimeter.⁠
⁠
We reviewed pre-press and manufacturing details to ensure the packaging hit just right—on-shelf and on-camera. ⁠
⁠
#PrintMatters #PackagingDesign #PrePressPerfection

The Creative Current

Stay plugged in with a healthy dose of trend forecasts, swipe‑worthy tactics, and behind‑the‑scenes peeks at JLA launches. Hop on board and never miss the next wave. 🌊✨

Creative Marketing

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