Scoop Shop

Case Study

A Beaming Seasonal Campaign

for Beaming

Beaming wanted to reintroduce itself with a campaign that was as irresistible as it was nourishing. The ask: bring indulgence, fun, and flavor front and center without losing sight of Beaming’s wellness-forward ethos. JLAgency answered with the Beaming Scoop Shop — a seasonal campaign that turned smoothies into crave-worthy, dessert-inspired rituals. Think ice cream parlor nostalgia, remixed for the health-conscious crowd.

How’d it go?

The Scoop Shop rollout gave Beaming a fresh wave of visibility and buzz. Within weeks of launch, Scoop Shop smoothies accounted for 30% of all smoothies sold and exceeded sales targets by 3x. Engagement spiked across Instagram and in-store touchpoints, with customers sharing the photogenic creations and making Scoop Shop a seasonal ritual. By pairing bold visuals with playful copy, we positioned Beaming as more than a smoothie brand — it became a destination for Decadent Wellness.

Brand Strategy

Case Study

Launch Campaign

Beaming needed to break through the crowded wellness space with something that felt joyful, premium, and undeniably tasty. The challenge: how do you convince people that a superfood-packed smoothie can be just as indulgent as a scoop of ice cream?

Our solution was the Scoop Shop — a creative platform that leaned into nostalgic dessert cues while staying true to Beaming’s clean ingredients. Rich styling (drizzles, dollops, sprinkles, swirls) made the smoothies look as celebratory as they tasted, reframing “healthy” as a moment of pleasure.

JLAgency anchored the campaign in a single idea: Decadent Wellness — Treat Yourself Well. From there, we built a creative playground:

Photo Shoot Direction: Vibrant backdrops, dripping textures, indulgent garnishes — editorial yet playful, styled to be drool-worthy.
Flavor Stories: Three indulgent heroes — Strawberry Shortcake, Peanut Butter Cup, Mint Chip Cookie — each designed to feel like dessert, fueled by superfoods.
Channel Consistency: Assets extended seamlessly across website, app, social media, in-store menus, and email flows — everywhere the Beaming customer touched the brand.

JLAgency drove the project from concept to rollout:

Strategy & North Star — Defined “Decadent Wellness” as the campaign promise.
Creative Development — Crafted Scoop Shop identity and mapped seasonal storytelling.
Shoot Execution — Directed a high-saturation studio shoot with curated props (shortcake crumbles, peanut butter swirls, chocolate curls) and hand model styling to humanize the product.
Multi-Channel Adaptation — Rolled assets into every platform, ensuring continuity.
Buzz Building — Supported with teasers, BTS content, and shareable storytelling to spark community excitement.

The Beaming Scoop Shop wasn’t just a menu launch. It was a joyful, taste-forward reintroduction of the Beaming brand — and with smoothies that captured 30% of sales and blew past targets by 3x, the results were as sweet as the strawberry shortcake swirl.