Instagram’s New Friend Graph Features (and How to Optimize Your Reels for Search in 2025)
Instagram just rolled out three friend-centric updates—Reposts, Friends Map, and a Friends tab in Reels—designed to route more attention through people you actually know. For brands, that means reach increasingly flows via reposts, interactions, and DMs—not just the For You slurry. Meta’s announcement has the receipts, with additional context from mainstream coverage and Mosseri’s privacy clarification. (Facebook, ABC News, Threads) […]
Why Micro‑Motion Carousels & Reels Will Elevate Your Brand in 2025
In a sea of static scrolls, brands that move subtly stand out. Static carousel slides are waning, while micro‑motion—think < 1‑second fade + zoom per slide or stop‑motion reveals—achieves up to 38% more saves and 25% more clicks for premium brands. Why static posts are fading fast Instagram’s algorithm now rewards motion-rich carousels and reels […]
Instagram’s New Search Engine Makeover Is Your Brand’s Secret Weapon
Your Reels can now rank for intent-driven queries, not just eyeballs in the feed.
