Scoop Shop

Case Study

A Beaming Seasonal Campaign

for Beaming

Beaming wanted to reintroduce itself to the world with flavor, color, and confidence. The mission: make wellness feel fun again — not clinical, not cold — and build a summer moment that lived everywhere the customer touched the brand.

JLAgency answered with the Beaming Scoop Shop: a cross-channel brand experience that turned smoothies into nostalgic, dessert-style indulgences.

From in-store environments to digital touchpoints, every detail whispered Decadent Wellness — treat yourself well.

How’d it go?

The Scoop Shop rollout gave Beaming a fresh wave of visibility and buzz and became their most successful seasonal rollout to date. Within weeks of launch, Scoop Shop smoothies accounted for 30% of all smoothies sold and exceeded sales targets by 3x. Engagement spiked across six customer touchpoints, building a unified, crave-worthy brand world. By pairing bold visuals with playful copy, we positioned Beaming as more than a smoothie brand — it became a destination for Decadent Wellness.

Brand Strategy

Case Study

Launch Campaign

Beaming needed to break through the crowded wellness space with something that felt joyful, premium, and undeniably tasty. Our challenge: reframe smoothies as an experience, not a habit.

Our solution was the Scoop Shop — an elevated, multi-sensory campaign inspired by retro ice-cream counters and reimagined through Beaming’s clean, modern lens. We crafted an ecosystem of visuals and experiences that connected flavor and function everywhere the customer looked with rich styling (drizzles, dollops, sprinkles, swirls), made the smoothies look as celebratory as they tasted, and reframed “healthy” as a moment of pleasure.

JLAgency anchored the campaign in a single idea: Decadent Wellness — Treat Yourself Well. From there, we built a creative playground:

Photo Shoot Direction: Vibrant backdrops, dripping textures, indulgent garnishes — editorial yet playful, styled to be drool-worthy.
Flavor Stories: Three indulgent heroes — Strawberry Shortcake, Peanut Butter Cup, Mint Chip Cookie — each designed to feel like dessert, fueled by superfoods.
Channel Consistency: Assets extended seamlessly across website, app, social media, in-store menus, and email flows — everywhere the Beaming customer touched the brand.
Launch Activation: Produced and advised on a kick-off collaboration event with partner Club Studio to connect community, movement, and flavor.

JLAgency drove the project from concept to rollout:

Strategy & North Star — Defined “Decadent Wellness” as the campaign promise.
Creative Development — Crafted Scoop Shop identity and mapped seasonal storytelling.
Shoot Execution — Directed a high-saturation studio shoot with curated props (shortcake crumbles, peanut butter swirls, chocolate curls) and hand model styling to humanize the product.
Multi-Channel Adaptation — Rolled assets into every platform, ensuring continuity.
Buzz Building — Supported with teasers, BTS content, and shareable storytelling to spark community excitement.
Activation & Rollout — Launched with a Club Studio collab event and multi-platform content plan.

The Beaming Scoop Shop wasn’t just a menu launch. It was a nostalgic, taste-forward reintroduction of the Beaming brand — and with smoothies that captured 30% of sales and blew past targets by 3x, the results were as sweet as the strawberry shortcake swirl.