JLAgency — BRAND STRATEGY

The Brand Jump

A focused, high-impact strategy session for wellness, CPG, and lifestyle brands that have outgrown their current positioning. Walk away with a clear diagnosis and a prioritized plan to move forward — not a to-do list and a pat on the back.

Book a Fit Call

15 minutes · No pitch · We'll figure out if this is right for you

The Problem

Your brand has a positioning problem.
You can feel it. You just can't name it.

Your product is solid. Your team is working hard. But something isn't connecting — the messaging doesn't land the way it should, the visuals don't match the caliber of what you're selling, or you're blending into a category instead of standing apart in it.

You've probably tried to fix it by hiring a designer, posting more content, or tweaking your website. None of it stuck because the problem isn't execution. It's the strategy underneath the execution.The Brand Jump finds the real problem — the one nobody's looked at yet — and gives you a clear, specific path to fix it.

How it Works

Simple. Intentional.
No runaround.

01

FIT CALL

A 15-minute conversation. You tell us what's going on with your brand. We tell you honestly whether The Brand Jump is the right move — or if something else makes more sense. No pitch, no pressure. Book Now.

02

The Session

A 90-minute live strategy session built around your brand's specific challenges. You complete a strategic intake beforehand. We work through diagnosis, direction, and a prioritized action plan together.

03

Your Brief

Within 72 hours, you receive a Brand Jump Brief and a Loom walkthrough of your findings. It's yours to keep, share with your team, or use to brief any creative partner.

INSIDE THE SESSION

90 minutes. Three blocks. Built to move you forward.

01

Diagnosis

We walk through your intake, ask the sharper questions you didn't think to answer, and identify where the positioning gap actually lives. Most brands arrive thinking they know the problem. They're usually right about the symptoms and wrong about the source.

02

Direction

We identify your competitive white space and the positioning territory that's open for you to own. Where your competitors are clustered, where the opportunity is, and what it would mean for your brand to move there.

03

Action

A prioritized 90-day roadmap. What to fix first, what to build next, and what to stop doing — ranked by impact, not overwhelm. You leave with decisions made, not more options to consider.

WHAT YOU WALK AWAY WITH

A strategic diagnosis — not a mood board.

POSITIONING DIAGNOSIS

What you think the problem is versus what it actually is — and what's driving the gap between your product quality and your brand signal.

COMPETITIVE WHITE SPACE MAP

Where your competitors are clustered and where the open space is for you to own. Not a spreadsheet of logos — a strategic read on where you should be positioned.

90-DAY BRAND ROADMAP

What to fix first, what to build next, and what to stop doing — prioritized by impact and sequenced so your team can actually execute it.

LOOM STRATEGY RECAP

A recorded walkthrough of your diagnosis and recommendations. Share it with your team, revisit it later, use it as a brief for any creative partner you work with.

WHAT THIS IS NOT

This is not a logo, a messaging framework, a content calendar, or design files. It's the strategic diagnosis that makes all of those things actually work. If you need execution support after The Brand Jump — messaging architecture, visual identity, content systems — we should talk about that. But the diagnosis always comes first.

Book a Fit Call

IS THIS RIGHT FOR YOU?

The Brand Jump is designed for a specific kind of brand.

THIS IS FOR YOU IF

THIS IS NOT FOR YOU IF

YOUR STRATEGIST

More than 15 years building, launching, and repositioning brands in the categories that matter to you.

Every Brand Jump is led by our founder and creative strategist, Jennifer Laun. Before launching JLAgency, Jen helped scale a wellness startup into a global brand serving millions of customers across 17 international markets — building and training creative teams from Los Angeles to London, Amsterdam, and Munich along the way.

Today, JLA works exclusively with wellness, CPG, and lifestyle brands — from national players like Earthbar and Beaming to European market entries and emerging DTC brands ready to own their category.

Jen thinks with you in real time, identifies what's actually broken, and gives you a specific plan to fix it. That's the whole point.

QUESTIONS

Before you book.

$2,500. That includes the pre-session intake, a 90-minute live strategy session, and a written Brand Jump Brief with Loom walkthrough delivered within 72 hours.

Limited time offer: We’re seeking Case Study applicants to receive a $1,000 discount on their Brand Jump. Mention CASE STUDY in your fit call request to apply.

That's exactly what JLA does. If we decide to work together on execution — messaging architecture, visual identity, content systems, a retainer — your Brand Jump fee is credited toward that engagement. So The Brand Jump either stands alone as a valuable strategic deliverable, or it becomes paid discovery on a larger relationship. Either way, you don't lose.

A discovery call is designed to sell you something. The Brand Jump is designed to solve something. You walk away with a written strategic brief and a 90-day roadmap whether or not we ever work together again.

It's 15-20 minutes. You tell us what's going on with your brand. We ask a few questions. We figure out together if The Brand Jump is the right next step — or if something else makes more sense. There's no pitch and no obligation. If it's not a fit, we'll tell you.

Yes. If you have a co-founder, marketing lead, or key stakeholder, having them in the session makes it more productive. No additional cost.

That's where we're deepest, but brand strategy principles transfer. If you're in an adjacent space — beauty, fitness, functional food, DTC — let's talk. If you're in B2B SaaS, we're probably not your team.

Sessions are typically scheduled 1–2 weeks after the fit call. You'll receive the intake form immediately after booking, and the session happens once you've completed it.

START HERE

Let's find out if The Brand Jump
is the right move for your brand.

15 minutes. No pitch. Just an honest conversation about where your brand is, where it should be, and whether this is the way to get there.

Book Your Fit Call

Limited availability · Typically 1–2 sessions per week

The Fine Print

The Fit Call is 100% FREE.

Brand Jump Session: Payment is due at the time of scheduling the full Brand Jump session. All sales are final. You may reschedule the Brand Jump session once with at least 48 hours' notice; late reschedules and no-shows are treated as completed sessions and no brief will be produced. Your pre-session intake must be completed at least 3 business days before the session; if not received by then, JLA may reschedule your session to ensure adequate preparation. All sessions are recorded using AI-assisted transcription tools for documentation purposes; by participating, you consent to this recording. Your Brand Jump Brief and Loom walkthrough are delivered within 72 hours of the session. Your fee credits toward any JLA project or retainer engagement for 90 days from the date of your session. All information shared is treated as confidential. Full terms provided at checkout.

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Turn Your Brand From Meh to Magnetic—In One Afternoon

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