Rebuild the brand, rebuild the funnel: a strategy-led rebrand, high-conversion site, and social that educates without the medical gobbledygook.
Pure Vitality asked for a brand that felt high-touch and science-smart without the white-coat chill. We delivered a complete rebrand, a conversion-grade website, and a social content system that teaches first and sells second.
JLA provided a new visual identity, voice and messaging, new site with a Treatment Quiz and integrated booking for consults—reducing friction from curiosity to calendar.
“New PVRC site is killing it. Clicks and actions once they get on the site are up ~600%. With no changes to ads—just the new website—influenced website actions tripled at a flat spend. With updated creative and refined messaging, we expect performance to keep improving.”
Additional impact:
Faster path to care: quiz → recommended treatments → consult booking
Lower support load: the 90-day booklet answers common patient questions and builds compliance from day one.
Challenge: PVRC’s previous brand and site felt generic and transactional. Patients couldn’t see the “why,” only a menu of shots and drips. The ad engine was fine; the landing experience wasn’t.
Solution: Start with strategy, not decoration. We reframed PVRC as advanced integrative wellness with thoughtful personal care—and expressed that end-to-end: clear positioning, plain-English copy, a calm visual system, and evidence-literate education. The site architecture reduces choices to guided paths (quiz + category pages), and the booking integration removes the “call us” dead end.
Brand System
Wordmark + mandala brandmark for a sense of renewal and balance; keep layouts simple and high-air.
Warm neutrals with skin-tone warmth and a balancing pop of blue; one type family (Poppins) for clarity and scale.
Photography direction: human movement + natural textures (water, canyon, light) to signal vitality without cliché “stock clinic.”
Website Experience
Treatment Quiz funnels by goal (Weight, Immunity, Recovery, Beauty, Energy, Stress), then recommends care paths and CTA to book.
Integrated Booking for consultations—no form dead-ends.
Education-first modules: clear benefits, safety notes, and “what to expect” to build trust pre-visit.
Social Content Support
Content pillars: Science Made Simple, Patient Wins, Day-in-the-Clinic, Myth vs Fact.
Reusable creative kit aligned to brand icons and categories for quick iteration.
Program Materials
90-Day Metabolic Health guide: habits, exercise circuit, daily checklists, and goal tracking to improve outcomes and adherence alongside semaglutide care.
Tone: compassionate, practical, evidence-aware.
Strategy & North Star — Repositioned PVRC as warm, science-smart care; defined the promise: clarity, credibility, and an easier path to treatment.
Market & Competitor Intel — Mapped local/regional offers, search demand, and patient pain points to find the gap we could own.
Partnering to Pinpoint Improvements — Worked with providers and front desk to identify friction: info overload, dead-end forms, and “call us” CTAs.
Experience Design — Rebuilt the journey around decisions, not pages: Treatment Quiz → recommended care paths → integrated consult booking.
Build & Integration — Modular site, performance/SEO hygiene, accessibility basics, and clean analytics for funnel events.
Content & Education — Plain-English treatment pages and a physician-approved 90-Day Metabolic Health booklet to drive adherence.
Measurement & Optimization — Weekly reads on quiz completions, CTR to booking, and content gaps; iterate headlines and CTAs.
Outcome: Not just a reskin but a trust-building patient journey—on-site clicks/actions up ~600%, and 3× more influenced actions at flat ad spend, with performance continuing to climb as new creative rolls in.
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