If you thought the platform just cared how loud or fast your videos were — think again. On October 24, 2025, Instagram began rolling out prompts in the Reels tab that ask users directly: “What do you want to see more of?” (source: HeyOrca) HeyOrca What does this mean for creators and agencies? It means the feed is shifting from volume to intent — from “post everything” to “post what they want”.
What changed
Before: Create Reels, hope they reach the algorithm.
Now: The algorithm is feeding from the user’s expressed preference. Your themes + tone matter more than ever.
Why it matters
For a branding / creative agency (hello, LA‑based rockstars) this is a call‑to‑action: your content can’t be random. If your feed, your Reels, your narrative are scattered, you risk being filtered out by a user who says “I want less of this”.
How to make it work
Pick one core theme: whether it’s “agency day in life”, “creative tools we love”, or “brand‑makeover stories.”
Produce 3‑5 consistent pieces under that theme over 7 days. Use a trending audio (e.g., Happy Place) to match mood.
Layer the prompt logic: Ask questions in your caption or overlay like “Which part of your freelance routine feels the most happy place?” that reflect the user’s preference.
Track & evolve: After posting, monitor retention, saves and new follows. If one theme out‑performs, double down. If not, refine.
Final thought
As we draw to a close on 2025, being bold isn’t just about dynamic cuts or viral audio — it’s about clarity. Your audience will tell the algorithm what they prefer. Your job?
Make sure you give them a reason to say Yes, show me more of this.
