Brand Guidelines

What's included in your Brand Guidelines Project?

Build a strong and clear process for decision making by trusting us with your Brand Guidelines. Your Brand Guidelines are delivered in a document – virtual, physical, or browser based – containing the following aspects of your brand identity:

Brand Strategy

Define who you are and how you position yourself as a brand

Mission

Your business’ purpose, promise, and what you stand for

Vision

What your business aspires to be in the future beyond its mission

Core Values

Principles that drive and inform your team culture

Brand Pillars

Fundamental points that set you apart from your competitors

Messaging

Craft a voice for how your brand talks and sounds

Name

A viable name for your company or product

Tagline

A one liner that captures the essence of your brand

Manifesto

A narrative that connects and resonates with audiences

Personality

A way to connect though the emotions of your customer

Visual Identity

Design how your brand looks and feels

Logo

A symbol that serves as the beacon of your brand

Typography

A family of fonts that are used across your communications

Colors

A palette of hues that define your brand’s impression

Photography

An imagery style that sets the art direction for your brand

Why JLA?

We love simple, timeless branding.

Our step-by-step approach guides you through the process of creating a beautiful brand whether you’re starting from scratch or revisiting and refreshing your existing brand for an ever-changing market and demographic. We work with your team collaboratively to give you personalized suggestions that fit your needs and personality. Before you know it, you’ll have an brand in your hands you can be proud of, in a format ready to share with your team and vendors.