What a Fractional Creative Director Actually Does
A fractional creative director gives you senior creative leadership part-time. Here’s what I actually own, what I don’t, and when it’s the right fit.
A fractional creative director gives you senior creative leadership part-time. Here’s what I actually own, what I don’t, and when it’s the right fit.
Social commerce passes $100 billion in the US in 2026. Here is the playbook for turning discovery into checkout: storefronts, creators, and native checkout that converts.
A founder’s-eye view on sub-brand launches: when the new brand actually grows the business and when it just cannibalizes the parent. Patterns from inside the work.
Consistency builds trust and flexibility keeps you relevant, and most brands mangle both by treating the brand as one layer. The Spine and Playground model sorts what never moves from what should.
Real 2026 pricing for fractional creative directors: $5K to $15K per month for 10 to 20 hours per week. Three tiers, what changes the number, when fractional is wrong.
The tools are good now, and getting cheaper. That solved the part of product photography that was never really the hard part, and it left the rest exactly where it was.
Three separate rules landed on AI imagery this year, and only two of them reach brands at all. What decides your obligation is not where you are registered. It is what you put in the frame.
Real rebrand pricing for 2026: four tiers from $2,500 light refresh to $100K+ strategic reposition. What changes the number, and where rebrands quietly cost more.
A founder’s-eye view from inside the work: which brands are using AI well, which are losing ground, and what to actually let AI touch in 2026.
An agency owner’s honest read on five patterns to watch for when hiring an agency in 2026, from free discovery calls to no system underneath the work.
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